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The 5-year bootstrapped odyssey of Sno-Go, a snow bike for the everyday ski mountain visitor



Skiing has always been something of a nightmare for me. I first “learned” how to ski in middle school, and still to this day don’t really understand how to stop. I once went to a “black diamond” mountain in Minnesota (read: gently sloping Midwest hill) and had to slam myself into the ground before skiing straight into the ski chalet.

I’m hardly alone in my fear of skiing. The ski and snowboard industry is suffering a generational downturn in the sport, driven by less snow due to climate change as well as an increasingly sedentary population of young athletes more addicted to their smartphones than to the slopes. While several top resorts are growing exceptionally well, many other locations are shrinking and at risk of disappearing.

Cue Sno-Go. The product, the brainchild of Utah-based co-founders Chase Wagstaff and Obed Marrder, is a “snow bike” with three skis and handlebars that allows any person to get back onto the mountains.

Riding the bike is simple. Riders stand on the back two skis just as they normally would with traditional skis, but instead of holding ski poles, they grip the handlebars connected to the front ski. The whole bike articulates as you move your weight from one side of the bike to the other, allowing the rider to navigate hills with ease.

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